Published 1981 by Holt, Rinehart and Winston with the Advertising Association in London .
Written in EnglishRead online
|Contributions||Sturgess, Brian., Dunning, John H. 1927-, Advertising Association.|
|The Physical Object|
|Number of Pages||145|
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Consequently, patterns of advertising activity exert a very significant influence on the fortunes of the media industry as a whole. Economics of advertising. London ; New York: Holt, Rinehart and Winston with the Advertising Association, © (OCoLC) Document Type: Book: All Authors / Contributors: Brian Chiplin; Brian T Sturgess; John H Dunning.
Additional Physical Format: Online version: Reekie, W. Duncan. Economics of advertising. London: Macmillan, (OCoLC) Document Type: Book. Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism.
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